Senior Paid Media & Ecommerce Growth Consultant
Paid media and ecommerce growth consultant for DTC brands
I help DTC and ecommerce brands scale profitably through paid media, creative testing and conversion optimization. I work directly with founders and marketing teams in Los Angeles and across the US, on Pacific Time hours.
Meta Ads · Google Ads · Creative testing · CRO · Analytics
€518Kyearly revenue for a skincare brand, up from €6K
Since 2016
in paid acquisition and ecommerce
70+
brands and businesses helped
2M+
rolls sold as co-founder of Gastona
€6K → €518K
skincare brand revenue, 2022 to 2025
Positioning
I don't just manage ads. I build the system behind growth.
Ads are one link of the chain. I look at the ads, the funnel, the economics and the business behind them, because that's where most growth problems actually live.
What I do
I help ecommerce brands turn paid traffic into profitable growth
Creative performance
Creative testing frameworks, ad angles, UGC and founder-led content, hooks, iterations and performance analysis.
CRO & ecommerce
Landing and product pages, offers, bundles, AOV, conversion rate and the customer journey.
Not an agency
You work directly with me
I work with the founder, the marketing team or the in-house media buyer to find what's limiting growth and fix it.
- No junior media buyers. The person you talk to is the person running your account.
- No account managers in between. Decisions don't get lost in handoffs.
- No bloated structure. You pay for senior work, not for overhead.
- Operator mindset. I've built an ecommerce brand myself, so I read your numbers like an owner.
Work
Selected work
Bamboo toilet paper · DTC · Subscription
Gastona: building a DTC brand from scratch
I wasn't hired to run ads. As a co-founder I helped build the growth engine: acquisition, offer, subscriptions and retention.
- 2M+ rolls sold
- 30,000+ customers
Skincare · Meta Ads · Creative testing
Scaling a skincare brand with paid acquisition
BEEQ started with one product, a failed agency test and €30 a day on Meta. Measure, test, scale, repeat.
- €6K → €518K yearly revenue (2022 to 2025)
- 2,000+ positive reviews
How I work
A simple operating model
- DiagnoseAudit the account, funnel, tracking, creative and economics.
- PrioritizeFind the bottleneck that's actually limiting growth.
- ExecuteShip the highest-impact changes across media, creative and CRO.
- TestBuild a continuous testing framework, concept by concept.
- ScaleIncrease spend only when the economics support it.
What I check every week: revenue, margin, MER, new-customer CAC, AOV and platform ROAS.
About
I'm Mattia. I build growth systems.
I'm an independent paid media and ecommerce growth consultant. Since 2016 I've worked across paid acquisition, ecommerce, conversion optimization and analytics with more than 70 brands and businesses, and I co-founded Gastona, a DTC subscription brand. I know what it feels like when the ad budget is your own money.
Today I work directly with founders and marketing teams who want senior-level execution without adding another agency layer. I live in Italy and work with US brands on Pacific Time hours.
Engagements
Built around your growth stage
Paid media management
For brands that need senior, hands-on media buying on Meta and Google.
Fractional growth
For teams that need strategy and execution support without a full-time hire.
Growth audit
For brands that need to understand what's actually limiting performance, with a prioritized plan.
I typically work with brands already investing in paid acquisition. Let’s discuss your numbers →
Insights
Latest insights
- How to increase average order value before the holidays: bundles, build-your-own kits and shipping thresholds
In this article you’ll find everything you need to know about how to increase average order value. It’s written and… Read more: How to increase average order value before the holidays: bundles, build-your-own kits and shipping thresholds - Ecommerce consultant vs agency: which one does your brand actually need?
In this article you’ll find everything you need to know about ecommerce consultant vs agency. It’s written and kept up… Read more: Ecommerce consultant vs agency: which one does your brand actually need? - BFCM ad budget: how to plan your Meta spend for Black Friday and Cyber Monday
In this article you’ll find everything you need to know about your BFCM ad budget. It’s written and kept up… Read more: BFCM ad budget: how to plan your Meta spend for Black Friday and Cyber Monday
FAQ
Frequently asked questions
Are you an agency?
No. You work directly with me: the person who plans, runs and reviews your campaigns. No junior media buyers, no account managers in between.
Where are you based?
I live and work in Italy and work remotely with brands in Los Angeles, across the US and in Europe. For US clients I keep calls and reporting on Pacific Time hours.
Do you run campaigns or only advise?
Both. I can run your Meta and Google Ads hands-on, or work as a fractional growth lead alongside your team or agency.
Which channels and tools do you work with?
Meta Ads and Google Ads (Search, Shopping, Performance Max), Shopify and WooCommerce, GA4, the Meta Conversions API and your email platform.
How do engagements work?
Every brand is at a different stage, so after a first call you get a written proposal: an audit, ongoing paid media management or fractional growth support.
How soon will I see results?
First signals in a few weeks. Solid, repeatable growth usually takes three to six months of testing and iteration.
Think your paid media could be working harder?
Tell me what you're selling, where you're spending and what's currently not working. In 30 minutes you'll know whether I can help, and if I can't, I'll tell you.