About
Mattia Chiaruttini, ecommerce marketing consultant since 2016
I’m Mattia Chiaruttini and I’ve worked in digital marketing since 2016. As a marketing consultant I help ecommerce brands and small businesses grow with strategy, advertising and data. In my spare time I sell toilet paper (seriously).
70+companies since 2016
My story
From a blog to running an ecommerce brand
I registered as a freelancer in March 2016, at 21. I started as a beginner blogger and learned marketing on the job: first with small businesses, then with companies and startups.
Over the years I’ve worked with more than 70 companies. I’ve seen campaigns take off and campaigns fail, and I’ve learned that the difference is rarely the tool: it’s the strategy behind it.
In 2022 I co-founded Gastona. Running an ecommerce brand with your own money changes your perspective: every euro spent on advertising has to come back, preferably with interest.
Path
My path
| Year | Role | What I do |
|---|---|---|
| 2023 – today | Marketing consultant, BEEQ | Meta Ads and growth strategy for a skincare brand: from €6K to €518K in annual revenue |
| 2023 | Head of Marketing, BRUM | Marketing for the startup digitizing driving licenses |
| 2022 | Co-founder and Head of Marketing, Gastona | Over 2 million rolls sold and 30,000+ customers |
| 2018 | Social Media Manager | Market analysis, strategy and social campaigns |
| 2016 | Freelance | Went freelance and took the first clients |
How I work
Four principles I stick to
Numbers before opinions
Every choice is measured. If it doesn’t work, we change it, without getting attached to ideas.
Straight talk
If a channel doesn’t make sense for you, I’ll say so, even if it means less work for me.
Creativity with a purpose
Gastona’s humor was there to sell, not just to make people laugh.
An owner’s point of view
I’ve managed the budget and margins of my own ecommerce brand: I think about yours as if it were mine.
See the services: ecommerce consulting, Meta Ads and Google Ads.
Let’s talk about your ecommerce brand
A 30-minute call to understand where you are, where you want to go and whether I can help. If I’m not the right person, I’ll tell you right away.