Insights
Ecommerce marketing blog: Meta Ads, Google Ads and growth
Practical guides, real numbers and the methods I use every day as an ecommerce marketing consultant for US brands. No theory for its own sake: only things you can apply to your store, from Meta Ads and Google Ads to offers and tracking.
Articles
All insights, by topic
Ecommerce Growth
How to increase average order value before the holidays: bundles, build-your-own kits and shipping thresholdsHow to increase average order value before the holidays: bundles, build-your-own kits and free-shipping thresholds, with margin math and a break-even test.Ecommerce Growth
Ecommerce consultant vs agency: which one does your brand actually need?Ecommerce consultant vs agency: a scorecard to choose by stage, spend and team, what to ask before you sign, red flags on both sides and when to switch.Meta Ads
BFCM ad budget: how to plan your Meta spend for Black Friday and Cyber MondayBFCM ad budget for Meta Ads: plan spend from break-even CPA, split it by audience and pace it with day-by-day Google Trends data from Cyber Week 2025.Meta Ads
Wispr Flow’s ad machine: how many creatives can your budget actually test on Meta?Wispr Flow ships about 50 ads a week. What does that volume imply, how is the company scaling, and how many creatives can your own Meta budget really read?Meta Ads
Meta Ads strategy for ecommerce: the playbook I use with DTC brands (2026)A Meta Ads strategy for ecommerce that works in 2026: offer and numbers first, a simple account structure, creative testing, budget, tracking and scaling.AI
AI tools for ecommerce marketing: where they help, where they don’t (2026)AI tools for ecommerce marketing by job: creative, ads, email, support and analytics. How to test one in two weeks, prompts and pitfalls.Data & Measurement
Data-driven marketing for ecommerce: the 6 numbers to check before you scale adsData-driven marketing for ecommerce: the 6 numbers that decide when to scale ads, how to track them and what to do when they move.Ecommerce Growth
Black Friday strategy for ecommerce brands: the 6-week plan for 2026Black Friday 2026 plan for ecommerce: 6 weeks, interactive charts from 2025 data and a free downloadable checklist of 81 tasks with deadlines (CSV).
Start here
New here? Start with these
BEEQ case study
From €6K to €518K in yearly revenue with Meta Ads, creative testing and clean data.
Ecommerce consulting
Offer, average order value, retention and the numbers that tell you where to grow.
Meta and Google Ads
Campaigns built on creative, clean tracking and constant testing.
Let's talk about your store
A 30-minute call to understand where you are, where you want to go and whether I can help. If I'm not the right fit, I'll tell you straight away.