Ecommerce consulting

Ecommerce consultant and Shopify consultant for DTC brands

Looking for an ecommerce consultant or Shopify consultant who can tell you why your store isn't selling more? You're in the right place. I provide ecommerce consulting for Shopify and WooCommerce brands in Los Angeles and across the US. Here's exactly what I look at and how we'll work together.

Definition

What an ecommerce consultant does

An ecommerce consultant looks at everything between the first click and the repeat order: traffic, product pages, pricing and shipping, checkout, email, reviews and data. Then points out the few changes, out of a hundred possible, that actually move sales, measured with metrics like CAC, AOV and LTV.

What I audit

What I look at in your store

AreaThe questionExample fix
Traffic & channelsWhere do sales come from, and at what cost?Shift budget away from the highest-CAC channel
Product pagesDoes the page answer objections before they come up?Lifestyle photos, reviews up top, product FAQs
Offer & pricingDoes AOV cover acquisition cost?Bundles, free-shipping threshold, gift boxes
CheckoutHow many people drop off, and why?Fewer fields, express payments, clear costs early
Message matchDo the ad and the page say the same thing?Repeat the ad's promise on the product page
RetentionHow many customers buy again?Post-purchase email flows and review requests

Process

How the engagement works

  1. Discovery call30 minutes on goals, current numbers and constraints.
  2. AuditStore, analytics and ad accounts, in 1-2 weeks.
  3. Action planWritten priorities, walked through on a call.
  4. Ongoing supportOptional: we execute and measure month by month.

Need help with paid traffic too? See Meta Ads and Google Ads consulting or go back to the ecommerce marketing consultant for US brands overview.

Case study

BEEQ: from €6K to €518K in yearly revenue

One product, sales almost only from Instagram and a bad experience with a previous agency. Since 2023 we worked on tracking, creative testing, reviews and average order value.

Three years later: €518K in revenue and 2,000+ positive reviews.

6k €2022100k €2023325k €2024518k €2025
BEEQ yearly revenue: €6K in 2022, €100K in 2023, €325K in 2024, €518K in 2025.

FAQ

What a Shopify consultant does for a growing brand

A Shopify consultant looks at the store the way a customer and an owner would: product pages, offer, conversion rate, average order value and tracking. On Shopify and WooCommerce the audit starts from the same numbers.

I know platform changes from the inside: Gastona moved from WooCommerce to Shopify, and the migration lesson is in the case study. For a skincare example with full revenue numbers, read the BEEQ case study.

Ecommerce consulting FAQ

Shopify or WooCommerce?

Shopify is easier to run and scale; WooCommerce is more flexible but needs more maintenance.

Do you build websites?

I focus on strategy, marketing and conversion. For development I work with trusted developers or your team.

Is there a long contract?

No. You can start with a one-off audit and decide later.

Let's talk about your store

A 30-minute call to understand where you are, where you want to go and whether I can help. If I'm not the right fit, I'll tell you straight away.