Meta Ads consulting
Facebook and Meta Ads consultant for ecommerce: Facebook and Instagram ads that sell
If you need a Meta Ads consultant for your ecommerce brand, this page shows exactly how I work. As a Facebook ads consultant I focus on what moves results today: creative, clean tracking and a simple account structure.
Real result
€518K
yearly revenue for a skincare brand in 2025, starting from €30 a day on Meta in 2023.
Definition
What a Meta Ads consultant does
A Meta Ads consultant plans, runs and optimizes advertising on Facebook and Instagram to bring in sales at a cost the business can sustain. Not just setting up ads: defining who you're talking to, building a creative testing system, making sure the data is right and deciding when it's time to spend more.
Today Meta's system does most of the targeting on its own. What matters is the quality of the data it receives (pixel and Conversions API) and the variety of creative you give it to test.
What's included
What Meta Ads consulting includes
Account audit
Campaigns, audiences, creative and results from the last months: what works and why.
Pixel and Conversions API
Reliable purchase events, so Meta learns from the people who actually buy.
Audience research
People first, ads second: problems, objections and your customers' own words.
Creative by concept
Angles tested across video, UGC, founder-led content, carousels and statics.
Simple structure
Few, readable campaigns with clear budgets and rules for existing customers.
Scaling and reporting
Budget grows only where it holds, watching MER and new customers. Reports you can read.
Structure
How I structure Facebook and Instagram campaigns
| Part | Goal | Who it reaches | Creative |
|---|---|---|---|
| Main sales campaign | New customers | Broad audience, guided by the creative | Problem and solution, social proof, UGC |
| Testing | New winning concepts | Same broad audience, small fixed budget | New hooks, angles and formats |
| Existing customers | Second purchase | People who already bought | New products, bundles, subscriptions |
One channel pushed to the limit beats five mediocre ones. Before opening another, ask yourself: have I really maxed out this one?
Process
From first audit to scaling
- Audit and trackingMake sure every purchase reaches Meta with the right value.
- Testing on a small budgetMany variations on the same product to find the angles that sell.
- ConsolidationKeep the winners and produce new creative on the same concepts.
- ScalingIn peak months, budget goes up on what already worked, watching MER.
Budget
How much budget do you need for Meta Ads?
There's no single number: it depends on product price, margin and goal. As a reference, BEEQ started with €30 a day to test many variations on one product, and increased budget only when the numbers justified it.
The right question isn't "how much should I spend?" but "how much can I pay for a customer?". Start from margin and customer value over time (LTV) and work out the maximum CAC you can sustain.
Common mistakes
Where Meta ad budgets usually leak
- Incomplete tracking. Without the Conversions API, Meta misses purchases and optimizes worse.
- Too many campaigns and audiences. Budget spreads thin and the system never gets out of learning.
- One creative for months. People get tired of it and costs climb.
- Ad and page that don't match. If the promise changes after the click, paid traffic is wasted.
- Scaling overnight. Doubling budget in a day often blows up cost per purchase.
How we work
I run your campaigns, or I work alongside your team
Hands-on management
I run campaigns, tests and optimization. You get clear reports and decide priorities.
Working alongside your team
Your team or agency executes; I lead strategy, method and the review of the numbers.
Your ad account, pixel and data always stay yours. Want to reach people who are already searching for your product? See Google Ads consulting, or the full ecommerce consulting.
FAQ
Facebook Ads or Meta Ads: what is the difference?
None in practice. Facebook Ads is still how many brands search for Meta's advertising, which now runs Facebook, Instagram, Messenger and Audience Network from one account. I work across all of them with one campaign structure.
For an example with full numbers, read the BEEQ case study, a skincare brand that started on Meta at €30 a day.
Meta Ads: frequently asked questions
Do you manage Meta Ads or only consult?
Both. I can run your campaigns hands-on, or lead strategy and reviews while your team or agency executes.
Does it work for niche or unglamorous products?
Yes. Gastona sells bamboo toilet paper: with the right tone even the most ordinary product gets attention.
Do I keep control of my ad account?
Always. Your ad account, pixel and data stay yours; I work with partner access.
Do I need to produce a lot of content?
You need variety, not expensive productions. Some of the best-performing ads are filmed on a phone by the founders.
How soon will I see results?
First signals in one to two weeks. A stable, scalable account usually takes two to three months.
Let's talk about your store
A 30-minute call to understand where you are, where you want to go and whether I can help. If I'm not the right fit, I'll tell you straight away.