Case study · Skincare · Meta Ads
Meta Ads case study: BEEQ from €6K to €518K in revenue
This Meta Ads case study shows how BEEQ, a skincare ecommerce brand, grew from €6K to €518K in yearly revenue. It's a story of ecommerce growth built on Facebook and Instagram ads, constant testing and patience. Written by Mattia Chiaruttini, who has worked with BEEQ since 2023.
€6K
revenue in 2022, before I joined
€518K
revenue in 2025
€30/day
first campaign budget, July 2023
2,000+
positive reviews
Starting point
In early 2023 BEEQ had one product (a face mask for acne and redness), a failed test with a previous agency and a website that needed a full rebuild. Before spending, we tracked sessions, orders, AOV, conversion rate and acquisition cost.
What made the difference
- Audience first. People who've lived with acne for years, sensitive skin, people who want a simple routine.
- Seasonality. Test in flat months, push everything that worked in peak months.
- Message match. If the ad talks about redness, the product page uses the same word.
- Founders on camera. Sabrina and Andrea shoot the content: high test volume, no creator dependency.
- One channel pushed to the limit. Most budget on Meta; new channels only when the first is mature.
- Reviews and AOV. 2,000+ reviews; bundles and gift boxes to offset rising CAC.
Measure → Test → Scale → Repeat. Ads are one link of the chain. Results come from data, product, customer experience and timing working together.
Want the same approach for your brand? See Meta Ads consulting, ecommerce consulting or the consultant overview for US brands.
Let's talk about your store
A 30-minute call to understand where you are, where you want to go and whether I can help. If I'm not the right fit, I'll tell you straight away.